Jessica Aulestia Sanmartín is a grocery stall owner that lives with her four children and husband in Yahuarcocha, Ibarra, Ecuador. She sells soft drinks and produce in her stall, which, before her loan from FODEMI, was a tent built out of sheet plastic and sticks. A loan from FODEMI helped her construct a sturdy stall with a roof, which protects her goods and herself from the sun and rain, and helps attract customers to take shelter under the overhang of her roof on rainy days.
In addition to the loan, Jessica also received training from FODEMI on how to better market her goods and treat her customers, many of whom are tourists. This combination of credit and training has allowed Jessica to become a more knowledgeable business owner that has the tools she needs to succeed and, one day, fulfill her dream of sending her kids to college. “I want to provide my kids with a good education so that they can have a good life,” says Jessica.