Brigida Rodríguez's business story began when opportunity literally came knocking on her door.
One day, when Brigida was cooking lunch, the aroma of her food drifted across the street, catching a construction worker's attention. The worker came knocking on Brigida's door and asked to buy the lunch she had just prepared. After finishing his meal, the man convinced his boss to hire Brigida to cook daily lunches for the entire construction crew.
Brigida immediately jumped on the opportunity and with the help of a loan from Esperanza, built a bigger kitchen and began her cooking business. She also received business and marketing advice from Esperanza, learning how to provide good customer service to earn customer loyalty, and methods of reducing her business costs. This combination of access to credit and education gave Brigida the tools she needed to grow and evolve her business; today, Brigida bakes and sells cakes instead of lunches due to the downturn in the construction sector and loss of her clientele. However, the same business principles apply and Brigida is able to earn enough to provide a comfortable life for her family. She says, “I have security, comfort, and most importantly, my son has not lacked anything because I have a job.”
Brigida Rodriguez was also Global Partnerships' featured speaker at the Business of Hope Luncheon in 2012.